{Habits for Life} How to Move from Learning to Doing

Does it seem sometimes that leadership, sales and service training never quite get beyond learning? Does the lift that human skills efforts provide fall flat with a return to the workplace?

For over 100 years we’ve know that it takes many touches to buy or sell, to learn, to change and to grow…journeys of 1000 miles taking place one step at a time. Most relevant to us in this image is an axiom of the basics of sales and marketing called ‘the law of 29’. The idea is that someone needs to receive a message some 29 times before acting upon or adopting the message. Whether it’s really 29 or 26 is irrelevant. We believe that lasting change takes multiple touches – and that these touches are what can activate what participants learn in the classroom or virtual experience. These touches are what can move ideas from concept in the workshop, to character in the workplace – if they are:

• Touches with purpose – Concise, relevant, planned contact
• Transparent in nature – No ulterior motive
• Designed to equip, not simply teach – moving from content to contact

At DonBrown.org we have designed two powerful forms of reinforcement techniques for Leadership, Sales and Service training. They deliver the content that your people need, when you need them in order to activate the skills that your programs teach. To find out more contact us at 734.669.4363 or email me at Don@DonBrown.org.

About the Author: Don Brown

Don Brown is the developer of ‘The Leader’s Daily’ and author of “Bring Out the Best in Every Employee” (McGraw-Hill), “What Got You Here Won’t Get You There – in Sales” (McGraw-Hill) and “Situational Service® – Customer Care for the Practitioner.”
Don has spent 30 years ‘helping people with people’ for the likes of Anheuser-Busch, Ford Motor Company, United Airlines, Harley-Davidson Motor Company, Jaguar Cars, McLaren Health, and Hilton Hotels. You can email him at Don@DonBrown.Org.

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Don Brown dedicates his career to ‘helping people with people’ in leadership, sales and customer service. Bilingual and experienced at the executive and line-level alike, you see the results of his work across dozens of industries, including brewing, automotive, airline, banking and medical equipment.

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